On April 1 at the Advertising Research Foundation's (ARF) David Ogilvy Awards in New York City, BNResearch was honored alongside our partners — Clackamas County Tourism and Cultural Affairs and Portland marketing agency, Turtledove Clemens — with the Gold award in the Government, Public Service and Not-For-Profit category for our research and marketing campaign which educates Clackamas County residents about attractions, events and scenic areas located within their county, so residents can better guide visiting friends and relatives to help keep visitors spending in the local economy. This breakthrough campaign targets those being visited as opposed to typical destination marketing, which aims marketing efforts at potential visitors.

According to the Advertising Research Foundation, "The ARF Ogilvy Awards honor advertising research initiatives that were instrumental in developing outstanding marketing and advertising campaigns and achieved marketplace success. The criteria for the award are based upon the application of research in four creative marketing elements: strategy development, creative development and refinement, the direction of media exposure, and demonstration of marketplace effectiveness."

The ARF Ogilvy Award is named after the legendary adman, David Ogilvy, because of his passion for the role of research in crafting great advertising. Ogilvy began his marketing career as a researcher and strongly believed that behind every great advertising campaign is a great research story.

BNResearch has 60 years experience in discovering the customer’s voice through qualitative and quantitative market research. We bring a clear understanding of brands, customers and competitors to our clients in many industries. Your success is our goal as we blend proven techniques and innovative new practices in creating and conducting your market research.

We work to develop an in-depth understanding of your business, your industry and, most importantly, your customers. We learn the challenges and goals that are vital for your progress and look for the opportunities for success. Then we create custom market research that provides thoughtful and actionable solutions to your marketing problems.

When you succeed, we succeed.