At BNResearch, we strive to provide you with depth and clarity in research, so you can guide your business to success.

We get you there by listening… intently. Listening to your needs, concerns and questions and then we design a study that allows us to hear directly from your customers what direction you need to take.

Our clients often say we stand out from others in that we are not afraid to challenge clients’ assumptions, then prove them right, wrong or somewhere in between. And as new information often leads to new direction, our experienced team is adept at making changes to ensure your research provides you the most relevant, current information possible.

Making decisions is a lot easier when you know where you need to go. At BNResearch, we take pride in knowing we’ll help you get there.

Studies

• Consumer and End-User Needs
• Concept Studies
• Value Proposition and Positioning
• Choice Modeling, Market Simulation and Price/Volume
• Naming, Messaging and Packaging
• ID/Prototype/Usability Evaluations
• Usage Data Analysis
• Image, Awareness and Usage
• Market Segmentation
• Advertising and Promotion Evaluations
• Loyalty and Customer Satisfaction

Methods

• Quantitative:
  • Surveys
    • Telephone/CATI
    • Web
    • Intercept
    • Mail
    • Mixed-method
  • Analytical techniques
    • Cross-tabs
    • Conjoint (Full profile and Choice modeling)
    • Multivariate analysis
• Qualitative:
  • Focus Groups
    • Traditional
    • Mini-groups (dyads, triads)
  • In-depth interviews
  • Executive interviews
  • Central location testing