A high tech company asked BNResearch to help validate a new product idea that met internal resistance based on market perceptions. We worked with the division head to create and implement a nine-month market research plan involving multiple studies – including a global survey to measure market perceptions, output quality acceptance research, and exploratory and concept testing focus groups. BNResearch managed the research schedule and facilitated weekly updates for internal clients and participating vendors. Within six months, the company had a robust business plan and gained approval to develop the new product category with more SKUs and financial support than the division expected.